Untitled Sans is a clean, utilitarian neogrotesk sans-serif typeface designed with a focus on simplicity and functionality. Its minimalistic style perfectly complements the ornate and delicate design of Anodetome’s wordmark, by grounding and balancing it. The color palette was carefully curated to reflect the raw beauty of both nature and the human form. Drawing directly from earthy clay, the deep hues of the ocean, and the soft, natural off-whites found in stone, we crafted a palette that feels both grounded and alive. Thoughtfully placed pops of color add vibrancy, complementing the tones found in the physical studio and seamlessly integrating with the photography.

Parker produced a lifestyle shoot designed to celebrate the breath and beauty of the human form. Shot with Jean Ambrojo against the stunning landscapes outside Madrid, Spain, the location was carefully chosen to harmonize with the shoot’s color palette, creating a seamless blend between subject and scenery.