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760 Skin is a skincare brand founded by three female entrepreneurs from Palm Springs, California. The brand focuses on creating carefully formulated, ethically sourced products to enhance individuals' daily self-care routines.

Year

2023

Industries

Wellness
Lifestyle
Green Design
Skincare

Services

Brand Strategy
Digital Media
Brand Identity
Illustration
Art Direction
Copywriting
Print & Packaging

Credit

Photography by
Campbell Grace,
Lauren Coleman
Jamie Pearl

Website made with Webflow

The three founders entrusted Parker with the mission of establishing their brand's identity, product design, packaging, and a comprehensive e-commerce website, along with various digital touch points. Parker's primary objective was to carve out a distinctive space for 760 Skin within the competitive skincare landscape by fashioning a lifestyle that embodies the spirit of Palm Springs natives—a blend of exuberance, sophistication, and a profound commitment to skincare purity. Drawing inspiration from the midcentury modern aesthetics of Palm Springs, infused with youthful vibrance, the brand identity was meticulously curated.

The essence of 760's brand symbol draws inspiration from the addresses nestled amidst the historic mid-century homes of Palm Springs. Its intricate and ornate design takes cues from the delicate forms of constellations that grace the infamous night sky of the desert – blending the area’s architectural elegance and celestial beauty.